Trust is something that needs to be cultivated in any relationship, especially when it comes to email marketing. Let me ask you some serious questions? How many emails do you delete from your inbox every day, without opening them? My guess is a lot more than you actually open, am I right? Now think about the ones that you do open and read. Why do you open them? Is it because of the catchy subject line? Or […]
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Yes, the money is in the list, as everyone says when they are trying to get you to buy their latest course or fancy piece of software, but having a big list doesn’t necessarily mean that you will make a lot of money. No matter how many people subscribe to your list, you won’t see real results until they are actively engaging with you and responding to the offers you send. So the real value isn’t in […]
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Once you have a website and you know how to use keywords to get traffic directed to your products, the next step is to make sure you keep those customers as repeat customers. You do this by offering what’s called an opt in offer. An opt in means that the visitors to your website choose to receive (via email) a free gift or more information from you about what you have to offer them. This helps to […]
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